Raya Slavin

For therapists in private practice

You give so much to your practice. What if it gave back to you?

A website and online presence built to turn inconsistent inquiries into a full caseload — or a waitlist — so the business you built can finally pour into you, and your family, the way you've poured into it.

Book your free 15-minute call →
"Raya captured something I couldn't have put into words myself. My site feels like me and all my clients tell me they absolutely love it."

— Isabelle T., LMFT

The honest truth

You went to school to become a therapist. No one taught you how to run a business.

You're exceptional at the work that matters most. You show up fully for the people across from you, session after session.

But your caseload doesn't always reflect that. Some weeks it's full. Other weeks the calendar sits quiet, and the worry creeps back in — is this sustainable, did I choose wrong, will next month look different.

That's not a failure of your ability as a therapist. It's a gap nobody warned you about. And it's one the right online presence can close.

Most weeks look like this.

The possibility

What if your practice held you, the way you hold your clients?

What if your income were steady enough to plan around — savings, time off, breathing room — instead of something you hold your breath about.

What if you had a predictable system for new clients, instead of a guessing game.

What if the right people found you, trusted you, and booked before you ever spoke to them.

What if you charged an amount that actually honored the work you do.

None of it is out of reach. It just needs the right foundation.

How it actually works

Your website is one piece of a bigger puzzle.

Your online presence — your website, your Google results, your directory profiles, your social — is what turns a stranger into a client. It's how they discover you, trust you, and finally take the step of reaching out.

And within that puzzle, your website has three jobs: it helps the right people find you, it helps them choose you, and it makes booking with you feel effortless. When it does all three well, the whole system works.

It gets you found
Your site is written around the words your ideal clients are already searching for — and built on SEO best practices — so you show up in Google and AI search, not just buried in directories.
It helps them choose you
The moment someone lands, the message and design make them feel seen, understood, and confident that you can help — before you've said a word.
It makes booking easy
A simple, intuitive layout meets them where they are and gently guides them toward the next step — grounded in UX and psychology — so booking feels like the obvious next move, not a leap of faith.

Built into every site

So it's not just a promise — here's what's built in.

So you get found
  • Keyword research into what your ideal clients are actually typing into Google — so your site speaks their language, in their words.
  • On-page SEO on every page: titles, headings, descriptions, and image tags, all done properly.
  • Fast load times and a mobile-first build — both ranking factors Google rewards.
  • Structured so both Google and AI search can read, understand, and recommend you.
So they book
  • Messaging written to your ideal client, so the right people feel instantly at home — and know they're in the right place.
  • A page flow that guides visitors naturally from first impression to booking.
  • Clear calls-to-action at every point where someone is ready to say yes.
  • A booking path that takes seconds — not a hunt through menus.

And because a promise should be measurable: your site launches with analytics already in place, and at 90 days we review together what's working — and what to refine.

The opportunity in front of you

From inconsistent clients to fully booked, or a waitlist.

Imagine watching consultation requests come in from people who are already eager to work with you — instead of wondering where next month's clients will come from.

Less worry. More relief. A calendar that finally reflects the work you've put in.

And when your online presence finally reflects the quality of your work, raising your rates stops feeling like a risk — and starts feeling like the natural next step.

Waitlist open

This is what's possible instead.

Book your free 15-minute call →
SM
New consultation request
Sarah M. is ready to book
now
JT
Booked: Thursday, 2:00pm
James T. confirmed a consultation
2m
RK
New consultation request
Rachel K. found you through your website
14m

Working together

A clear path from first call to fully booked.

One person handles your strategy, your words, and your design — so nothing gets lost between specialists, and everything sounds like you.

01
Your practice, looked at fresh
Bring your current website or profile, and in 15 free minutes I'll tell you what's working, what's quietly costing you clients, and what I'd fix first. Yours to keep, no strings.
02
Strategy, message & design
We get clear on who you serve and what sets you apart. Then I write and design a site that sounds like you — and speaks directly to the clients you most want to work with.
03
Launch & beyond
Your site goes live, built to turn visitors into consultations. You'll get a simple walkthrough so keeping it current is easy — and I'm here whenever you need a hand.

Most projects go from kickoff to launch in about 4–6 weeks.

The offer

The Fully Booked Website.

Everything your practice needs online — strategy, words, design, and build — handled by one person, for one flat rate.

  • Brand strategy & messaging built around your ideal client
  • Every word on the site written for you
  • Custom design that feels like walking into your practice
  • A WordPress build you can update yourself
  • SEO built in: keyword research + on-page optimization
  • A layout guided by UX and psychology, so booking is easy
  • Analytics at launch, plus a 90-day review together
  • A tailored shot list, if you need new photos
Raya Slavin

About

Hi, I'm Raya.

I've spent 13 years helping people who are exceptional at their work build an online presence that actually reflects that — and that actually brings clients in the door.

I'm a brand strategist, web designer, and copywriter, which means your website, your brand message, and your social presence can finally work together instead of living in silos.

I'm drawn to working with therapists because the work you do changes lives. You deserve a practice that sustains you as deeply as you sustain the people you serve.

Your practice deserves a brand as thoughtful as the care you give your clients.

Questions, answered

Wondering about the details?

What's included in a project?
Brand messaging, copywriting, design, and the build itself — everything your site needs to go from blank page to booking consultations. Because strategy, words, and design come from one person, your site tells one coherent story.
How much does it cost?
Every practice is different, so I don't do one-size-fits-all packages. After your discovery call, you'll receive a clear, flat-rate proposal for your specific project — no hourly billing, no surprises. And worth keeping in mind: one ongoing client is worth thousands over the course of therapy, so a site that brings in even two or three has already paid for itself.
I don't have professional photos.
You don't need them. Thoughtful design and the right words carry a site on their own — we'll start with what you have, and when you're ready for photos, I'll send you a shot list so you capture exactly the right ones.
I already have a Psychology Today profile. Do I need a website?
Directory profiles help people find you — but they list you beside dozens of other therapists. Your website is the one place online where a potential client sees only you. It's where trust is actually built, and where a browser becomes a booked consultation.
I'm not tech-savvy. Will I be able to manage it?
Yes. Your site is handed off with a simple walkthrough, so updating a photo, a fee, or a paragraph takes minutes — not a support ticket. And if you'd rather never touch it, I'm here for that too.
How long does it take?
Most projects launch within about 4–6 weeks of kickoff, depending on scope and how quickly we can gather your content. You'll have a clear timeline before we begin.

Let's connect

The practice you've imagined is closer than you think.

Let's talk about how to get there. Book a free 15-minute call.

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RAYA SLAVIN

Brand & website design for therapists in private practice.

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