Websites that open doors

You already know your work is good. Your website should make that impossible to miss.

I help business owners elevate their online presence, so the right people understand what you do, believe you can help, and reach out.

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As seen in

Selected clients

Work made for names you already know.

Campaigns, brand work, and web experiences built with teams I've led. Alongside the founders, studios, and independent practices whose names you haven't heard yet, and whose work deserves exactly the same care.

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Why you're here

You're ready for the next door. Your website should open it.

You already know your work delivers. What you want now is a website that walks into the room the way you do: clear, confident, and impossible to mistake for anyone else. That's what I build, so the right people recognize you instantly.

How I work

Before anything gets designed, we get clear on the story.

Design that skips this step is decoration. Everything we build is in service of four things.

A clear story

Who you are, what you offer, and how you help, told so clearly that the right people recognize themselves in it immediately.

Value made visible

A site that communicates what your work is actually worth, so people arrive already understanding what's possible with you.

Trust and confidence

Every page designed to feel credible and true to you, so by the time someone reaches the contact button, they already believe you can help.

An easy yes

Reaching out feels simple and natural, because the site has done the explaining, the reassuring, and the convincing before you've said a word.

The work

Brands and websites for people who take their work seriously.

Different industries, same through line: the work was already excellent, and the online presence hadn't caught up yet.

Brand & website

The Feel Good Life

A methodology with a devoted following and no online home that matched it.

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"I can't count how many compliments I've received on my website. It finally reflects the quality of my work, and several clients have told me my website is what made them choose to work with me. I couldn't be happier with the result."

Isabelle Tierney, founder, The Feel Good Life

About

Hi, I'm Raya.

I studied psychology first, and graduated valedictorian. Then UX, then coding school. I wanted to understand not just how people think, but how they move through a screen, and what makes someone decide within seconds whether to trust what they've found.

Since then I've worked across agencies, leading design teams and running creative on high-visibility campaigns, brand work, and web experiences for names like Jimmy Buffett, Diplo, John McEnroe, Mike Posner, and Jamie Anderson.

What all of it taught me is that beautiful work still fails when the message underneath it isn't clear. That's why I do brand, copy, and design together instead of handing you off between specialists. One person holds the whole idea, so the whole thing holds together.

And the part that hasn't changed since the psychology degree: I'm most interested in the person on the other side of the screen. What they're looking for, what they're afraid of, and what would make them feel like they've finally found the right place.

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Working together

A clear path from first call to launch.

You'll know exactly what's happening at every stage, and you'll work with me directly the whole way through.

Discovery call

A relaxed 20-minute call where we talk about your business, what you're building toward, and whether we're the right fit. No prep needed. You'll leave knowing exactly what working together would look like.

Proposal

Within a few days, a clear proposal lands in your inbox: the scope, the timeline, and the investment. Everything laid out so you can decide with full information, on your own time, no chasing details.

Kickoff to launch

You sign off and we begin with your brand, then the site comes to life page by page. You see progress at every stage and give input along the way, and you launch with a website you can't wait to share.

Most projects go live in about four to six weeks.

The offer

Website, handled end to end.

Everything working together toward one outcome: the right people land on your site, understand exactly what you offer, and reach out already believing you can help. A website that opens the doors you're ready to walk through.

Visual identity
Copywriting
Website

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Questions, answered

Wondering about the details?

What kinds of businesses do you work with?

All kinds. Service businesses, practices, studios, consultants, founders with an offer they believe in. The through line isn't the industry, it's the situation: the work is already good, and the online presence hasn't caught up. If that's you, the industry matters less than you'd think.

What's included in a project?

Brand positioning and messaging, copywriting for every page, visual identity, design, and the build itself. Because strategy, words, and design come from one person, your site tells one coherent story instead of three competing ones.

How much does it cost?

Every project is scoped individually, because the work depends on what your business needs. After our first conversation, you'll get a written proposal with the full scope, timeline, and investment, so you'll have a clear figure in front of you before you decide anything.

Do I need to have my messaging figured out first?

No, and most people don't. Figuring it out together is the first part of the project, and it's often the part clients tell me was worth the whole thing. If you already have clarity, even better, we move faster.

I don't have professional photos.

You don't need them to start. Thoughtful design and the right words carry a site on their own. We'll work with what you have, and if you'd like to refresh your photography, I'll send you a shot list so you capture exactly the right ones.

I'm not tech-savvy. Will I be able to manage it?

Yes. Your site is handed off with a simple walkthrough, so updating a photo, a price, or a paragraph takes minutes rather than a support ticket. And if you'd rather never touch it, I'm here for that too.

How long does it take?

Most projects launch within about four to six weeks of kickoff, depending on how quickly we can gather your content. You'll have a clear timeline before we begin.

Let's connect

Let's make your work impossible to miss.

I'd love to meet you. Let's start with a chat.

Start a project Not ready yet? See my work